Understanding Online Behaviour through ‘The Online Disinhibition Effect’

While online, some people behave in a manner that is different from how they would in person. For better or for worse, their online behaviour could be more generous and…

Fake news and intelligence

One reason why fake news is dangerous is that we don’t like changing our mind about our views on a topic. Once we have decided upon a point of view…

Did you know a third of Twitter accounts are fake bots?

After reading an article in the New York Times published last week titled ‘The Follower Factor’ it has been uncovered the extend to which celebrities, businesses, politicians, scientist and many…

The Social Media Detox

So it’s January and we’ve all overindulged in one way or another over the festive period (or just the previous year in general) and therefore created a detox program for…

How Facebook’s latest algorithm update will affect advertisers

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from ‘friends, family and groups’, what can be seen is less public…

How social media impacts business’ marketing strategy

In the past 10 years Social Media has made a huge impact on businesses marketing and communications strategy. Social media is now a key part of every marketing mix and…