What is Programmatic Advertising?

This article explores the basic definitions of programmatic advertising, real-time bidding and ad verification and then goes onto give advice to marketers explaining some of the issues around transparency today…

Did you know a third of Twitter accounts are fake bots?

After reading an article in the New York Times published last week titled ‘The Follower Factor’ it has been uncovered the extend to which celebrities, businesses, politicians, scientist and many…

How Facebook’s latest algorithm update will affect advertisers

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from ‘friends, family and groups’, what can be seen is less public…