What is Programmatic Advertising?

This article explores the basic definitions of programmatic advertising, real-time bidding and ad verification and then goes onto give advice to marketers explaining some of the issues around transparency today…

Managing and Limiting Stress in the Workplace

Nowadays we are working longer hours but remain overloaded with worry, stress and even more work. People are getting less sleep which can lead to chronic sleep deprivation and potentially…

How Facebook’s latest algorithm update will affect advertisers

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from ‘friends, family and groups’, what can be seen is less public…

How social media impacts business’ marketing strategy

In the past 10 years Social Media has made a huge impact on businesses marketing and communications strategy. Social media is now a key part of every marketing mix and…